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💝 The 15-Minute Valentine's Day Spin-to-Win Playbook for Shopify


This year, U.S. consumers are expected to spend a record-breaking $29.1B on Valentine's Day, with shoppers budgeting an average of $199.78 per person - making it one of the biggest shopping events of Q1.

That includes a massive $7B on jewelry (the top spending category!), $6.3B on evenings out, $3.5B on clothing, and $3.1B on flowers. Over half of Americans (55%) plan to celebrate, and it's not just for romantic partners - middle and high-income shoppers are expanding their gift lists to include friends, co-workers, family, and even pets. (source)

Shoppers respond strongly to themed campaigns: interactive Valentine's content can boost opt-in rates up to 20%.


Good news: you don't need Cupid's arrow to hit your revenue targets. In about 15 minutes, you can launch a Valentine's Day campaign with CrazyRocket - pick the template, drop it on a simple page, and send a quick "Spin for Love" email to your list. Ready?


👉 CHECK THE DEMO!

Step 1: Install CrazyRocket


  • Install CrazyRocket, pick the PREMIUM plan to use the "Embed on Landing Page".


Step 2: Choose the Valentine's Day Template


  • Click on Campaigns > New Campaign > Spin Wheel and choose the Valentine's Day template


Step 3: Enter your discount codes


  • First, create your discount codes in Shopify, then click on the COUPONS tab and enter the discount codes with the descriptions.
  • Save the campaign


  • Click on the Global Settings TAB and copy your embed code


Step 4: Create a Landing Page


  1. Go to Online Store → Pages and click Add page.
  2. In the page editor, click the <> (Show HTML) button.


  1. Paste your campaign's embed code (found in the CrazyRocket editor under Campaign → Global Settings), then Save.

Alternatively, you can use your preferred page editor to create your own design.

For example, you can add a Custom Liquid Block to enter the embed code from the Shopify Theme Editor.


Step 5: Send a newsletter


Here are some sample subjects for your Valentine's campaign:


  • "💝 Spin for Love - Your Valentine's Gift Inside!"
  • "💘 Last Chance: Spin to Win Your Valentine's Discount!"
  • "🌹 Treat Yourself (or Someone Special) - Spin Now!"
  • "💕 Love Is in the Air... and in Your Inbox!"
  • "💖 Valentine's Mystery Discount - Will You Get 30% Off?"

Add a button with a link to the landing page in the newsletter.


Step 6: Promote on your social media profiles


  • Post about your campaign on IG, TikTok
  • Set the link in bio to your landing page
  • Check the Embed Kit for some ready-to-use images

BONUS - The Embed Toolkit


To create a more immersive experience, you can create a dead-simple landing page that contains the spin wheel.

Grab the ZIP file with ready-made Liquid templates and images — everything you need to launch and promote your campaign!

👉 DOWNLOAD THE KIT HERE

  1. In your Shopify admin, go to Online Store → Themes. Next to your live theme, open the ⋯ (Actions) menu and click Edit code.


  1. In the layout folder, upload the file theme.crazyrocket-valentine.liquid. Save.
  2. In the templates folder, upload the file page.crazyrocket-valentine.liquid. Save.


  1. Go to Online Store → Pages and click Add page.
  2. In the Theme template dropdown, select crazyrocket.
  3. In the page editor, click the <> (Show HTML) button.


  1. Paste your campaign's embed code (found in the CrazyRocket editor under Campaign → Global Settings), then Save.

Tip: After saving, preview the page and, if needed, add it to your navigation via Online Store → Navigation, remove it once Valentine's Day is over.


💡 Pro Tips for Maximum Valentine's Day Impact


Timing Is Everything

  • Early birds: Send your first campaign 7-10 days before Valentine's Day to catch planners (75% of consumers start planning in the first week of February or earlier!)
  • Last-minute lovers: Send a second "Last Chance" campaign on Feb 12-13 for procrastinators (28% of women don't start planning until the week of or day of Valentine's Day!)
  • Post-Valentine's: Don't forget Feb 15 - "Treat Yourself" campaigns work great for self-gifters

Segment Your Audience

Consider creating different campaigns for:


  • Gift buyers: Focus on products perfect for partners (jewelry, luxury items, experiences)
  • Self-love crowd: Emphasize "Treat Yourself" messaging (beauty, wellness, comfort items)
  • Galentine's shoppers: Highlight friendship gifts and group celebrations
  • Pet parents: Don't miss this growing trend - a record 35% of consumers plan to buy Valentine's gifts for their pets, spending $2.1B! If you sell pet accessories, treats, or toys, create a dedicated segment.

Prize Structure That Converts

Popular Valentine's discount structures:


  • 30% off - Top prize for big purchases
  • 20% off - Sweet spot for most shoppers
  • 15% off - Keep people engaged
  • Free shipping - Perfect for fence-sitters
  • BOGO 50% - Great for gift sets

What Merchants Say


Towel Collective
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"Second time installing and using Crazy Rocket over the past 6 years, I love this app, the customer service and usually get about an 18% conversion!!"



Ready to launch? Install CrazyRocket now and start spinning up Valentine's Day sales! 💘



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