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🛍️ The 15-Minute Black Friday Spin-to-Win Playbook for Shopify


Black Friday is the biggest shopping event of the year!

Black Friday and Cyber Monday consistently generate billions in online sales, with shoppers actively hunting for the best deals.

In recent years, U.S. consumers have spent over $9 billion on Black Friday alone, and engagement continues to grow year after year.

Interactive campaigns like spin-to-win wheels can significantly boost conversions during this critical shopping period, with gamified promotions showing higher engagement rates compared to static discount offers.


The good news: you don't need weeks of planning to capitalize on this opportunity. In about 15 minutes, you can launch a Black Friday campaign with CrazyRocket - select the template, embed it on a landing page, and send a compelling "Spin to Win" email to your subscribers. Let's get started!


👉 CHECK THE DEMO!

Step 1: Install CrazyRocket


  • Install CrazyRocket, pick the PREMIUM plan to use the "Embed on Landing Page".


Step 2: Choose the Black Friday II Template


  • Click on Campaigns > New Campaign > Spin Wheel and choose the Black Friday II template


Step 3: Enter your discount codes


  • First, create your discount codes in Shopify, then click on the COUPONS tab and enter the discount codes with the descriptions.
  • Save the campaign


  • Click on the Global Settings TAB and copy your embed code


Step 4: Create a Landing Page


  1. Go to Online Store → Pages and click Add page.
  2. In the page editor, click the <> (Show HTML) button.


  1. Paste your campaign's embed code (found in the CrazyRocket editor under Campaign → Global Settings), then Save.

Alternatively, you can use your preferred page editor to create your own design.

For example, you can add a Custom Liquid Block to enter the embed code from the Shopify Theme Editor.


The Embed Toolkit.


If you want to create a full-width page quickly, check our Embed Toolkit below.👇


Step 5: Send a newsletter


Here are some sample subjects for your campaign:


  • 🖤 Spin to Win Your Black Friday Discount!
  • The Wheel Is Back. Spin for Exclusive Black Friday Deals!
  • Spin the Wheel Before It’s Gone — Black Friday Ends Soon!
  • Black Friday Madness: Spin to Reveal Your Discount 🔥

Add a button with a link to the landing page in the newsletter.


Step 6: Promote on your social


  • Post about your campaign on IG, TikTok
  • Set the link in bio to your landing page
  • Check the Embed Kit for some ready-to-use images

BONUS - The Embed Toolkit


To create a more immersive experience, you can create a dead-simple landing page that contains the spin wheel.

Grab the ZIP file with ready-made Liquid templates and images — everything you need to launch and promote your campaign!

👉 DOWNLOAD THE KIT HERE

  1. In your Shopify admin, go to Online Store → Themes. Next to your live theme, open the ⋯ (Actions) menu and click Edit code.


  1. In the layout folder, upload the file theme.crazyrocket.liquid. Save.
  2. In the templates folder, upload the file page.crazyrocket.liquid. Save.


  1. Go to Online Store → Pages and click Add page.
  2. In the Theme template dropdown, select crazyrocket.
  3. In the page editor, click the <> (Show HTML) button.


  1. Paste your campaign's embed code (found in the CrazyRocket editor under Campaign → Global Settings), then Save.

Tip: After saving, preview the page and, if needed, add it to your navigation via Online Store → Navigation, remove it once Black Friday is over.




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