CrazyRocket can send a Flow trigger event to your Shopify store every time a customer joins one of your campaigns. Use Shopify Flow to automate follow-up actions like sending emails, adding tags, updating metafields, creating segments, and connecting with hundreds of Shopify apps.

1. Enable Shopify Flow in CrazyRocket

Open Your Campaign Settings

Go to Campaigns and open the campaign you want to connect to Shopify Flow. Scroll down to the Global Settings tab. Find the "Enable Shopify Flow Trigger" switch and turn it on. An info panel will appear confirming the integration is active.

Save your campaign. From now on, every time a customer joins this campaign, CrazyRocket will send a trigger event to Shopify Flow.

2. Create a Flow in Shopify

In your Shopify Admin, go to Flow (or search for "Flow" in the search bar). Click "Create workflow".

3. Select the CrazyRocket Trigger

Click "Select a trigger", then browse "Installed apps" and pick CrazyRocket. Select the trigger named "CrazyRocket Email Collected".

4. Send a Test Event

Go back to CrazyRocket, open your campaign settings and expand the Shopify Flow info panel. Enter a test email address and click "Send Test Event". This fires a sample trigger to your Shopify store so you can verify the connection and inspect the data inside Shopify Flow.

Every trigger event includes the following data. You can use any of these fields as conditions or inputs in your Flow workflow:

5. Build Your Workflow

Once the trigger is in place, you can build any workflow you need using conditions and actions.

Conditions

Add conditions to filter which events run the workflow. For example:

• Only run when Opted In Marketing is true
• Only run for a specific Campaign Tag
• Only run when a Coupon Code is not empty

Actions

Add one or more actions to execute when the trigger fires. Some popular examples:

When your workflow is ready, click "Turn on workflow" in the top right corner to make it live.

6. Using Shopify Messaging with Flow

The idea is simple: store the coupon code as a customer tag, then use custom Liquid inside the email template to pull the code from the tag. Here is the full flow:

Step 1: Add the CrazyRocket Trigger

Create a new workflow and select "CrazyRocket Email Collected" as the trigger (same as section 3 above).

Step 2: Wait 5 Seconds

Add a "Wait" action set to 5 seconds. This gives Shopify time to finish processing the new customer internally — especially important if CrazyRocket just created the customer record.

Step 3: Get Customer Data

Add a "Get customer data" action and use the Customer Id field from the trigger to look up the customer.

Step 4: Check That the Customer Exists

Add a condition to verify the customer was found. This protects the rest of the workflow from failing if the customer record doesn't exist yet.

Step 5: Tag the Customer with the Coupon Code

Add an "Add customer tags" action and set the tag to CRAZY_{{ couponCode }}. This stores the coupon code on the customer profile so we can retrieve it inside the email template using Liquid.

Step 6: Send the Email with Shopify Messaging

Add a "Send marketing email" action. Inside your email template, use the following custom Liquid snippet to extract the coupon code from the customer tag and display it:

{%- for tag in customer.tags -%}
  {%- if tag contains 'CRAZY_' -%}
    {%- assign coupon = tag | remove: 'CRAZY_' -%}
    <div style="text-align:center; padding:20px;">
      <p>Here's your exclusive discount code:</p>
      <h2 style="background:#f0f0f0; padding:12px 24px; display:inline-block; letter-spacing:2px;">
        {{ coupon }}
      </h2>
    </div>
    {%- break -%}
  {%- endif -%}
{%- endfor -%}

Step 7: Remove the Tag

Add a "Remove customer tags" action to remove the CRAZY_{{ couponCode }} tag after the email is sent. This keeps the customer profile clean and allows the same method to work again if the customer receives a new coupon in the future.

7. Tips & Best Practices

Back to all guides